Luxury crystal brand Baccarat is lending its name to a new hotel tower located just off Fifth Avenue on 53rd Street directly across from the Museum of Modern Art. Baccarat Hotel & Residences New York is poised to be one of Manhattan’s most prestigious addresses. It aspires to brilliant design with exceptional service and amenities to reflect the richness of the venerable French crystal company’s nearly 250-year heritage.

Baccarat NYDesigned by the award-winning architects of Skidmore Owings & Merrill, the striking 50-story glass tower will feature 61 private residences designed by Tony Ingrao that range in size from one- to four-bedrooms, including four full-floor units and one five-bedroom penthouse duplex with outdoor terrace. In addition, the tower will feature a luxury hotel, with 114 rooms including 26 suites, that will be the global flagship for Baccarat Hotels.

“Reflecting the elegance and prestige of Baccarat, the new Hotel & Residences will be a landmark destination in the heart of Manhattan,” said Barry Sternlicht , Chairman and CEO of Starwood Capital Group. “It will provide an unmatched experience for guests and residents to admire the company’s artisanship and commitment to perfection in both service and design.” Sternlicht purchased the Baccarat brand in 2005.

Drawing inspiration from the brilliance and craftsmanship of the crystal company’s design history, Baccarat Hotel & Residences was fortunate to enlist one of Manhattan’s most distinguished interior designers, Tony Ingrao , to conceptualize the distinct interior design for the building’s private residences. A long-time admirer of the Baccarat brand, Ingrao brings an exceptional understanding of architecture and an innate sense of elegance and luxury to the residences, his first full-scale development project.

The residences will have a private entrance and feature sophisticated finishes that combine natural elements with contemporary concepts including: custom bronze-work crackled with crystal, modern furnishings and floor-to-ceiling windows that capture the natural light outside and reflect a shimmering brilliance throughout each space. A Baccarat chandelier will also be incorporated as a signature feature in the foyer of each residence, reinforcing Baccarat’s reputation for creating exquisite pieces of art.

With prices ranging from $3.5 million to $60 million, Baccarat Residences offer layouts from approximately 1,000 square feet to 7,400 square feet, with the option for buyers to combine units.

Originally created by decree from King Louis XV, Baccarat is renowned for unmatched craftsmanship, innovation and stunning design since 1764, matching the desires of its illustrious clientele: Czar Alexander the Great, the King of Thailand and Coco Chanel. The company still operates and manufactures its products in the picturesque town of Baccarat in the Alsace-Lorraine region of France, where only absolutely perfect crystal creations are allowed to bear the Baccarat name. The same will be true at Baccarat Hotel & Residences New York where the property will embody perfection in every facet of service and design. Baccarat Hotel & Residences New York will open in 2014, coinciding with the crystal company’s 250 year anniversary.

The Baccarat Residences New York sales center, located at 680 Fifth Avenue, is now open and accepting appointments. Corcoran Sunshine Marketing Group is managing all sales and marketing efforts for Baccarat Residences.