Gamma, one of North America’s largest curtain wall, window wall, and recladding construction companies today announced a renaming of the group to “Gamma North America”, reflecting a new, seamless, one-unit continental operating strategy in the U.S. and Canada. Since 2007, Gamma has operated through two separate units Gamma USA and Gamma Windows and Walls International Inc.

To lead and implement this strategy, Jim Mitchell, a curtain wall industry leader for more than 30 years, has been promoted to the new position of President of Gamma North America. All of Gamma’s North American manufacturing and operations will now report directly to Jim Mitchell. Elliot Kracko will remain as Chairman and continue to focus on business development, customer relationships and strategic planning.

Named to the position of Head of Gamma’s U.S. Field Operations is Matthew Baum – a long-time Gamma partner, member of Gamma’s top management and a recognized industry leader in field operations and installation.

With 10 production lines of fabrication capability in three plants in Buffalo, Miami and Quebec City, Gamma provides U.S. and Canadian customers with the largest amount of owned and operated fabrication and sourcing flexibility in the North American industry.

“The evolution today into a single North American-wide operating unit reflects our very strong marketplace performance in the U.S. and Canada in 2013,” says Kracko. “It enables us to further strengthen Gamma’s distinctive service hallmark, ‘Performance Assured’ – particularly the quality, speed, reliability and cost-effectiveness of our curtain wall products for customers,” explains Kracko.

According to Jim Mitchell, “This structure and strategy allow us to maximize the effectiveness of all people in the company in one seamless unit, versus a more traditional ‘silo-based’ operating approach separated by company process/function, office location and country.”

“We can now pursue, design and engineer customer work in one business location while manufacturing in another. This allows for optimal balancing of manufacturing output, while reducing costs and increasing our speed-to-customer,” Mitchell says.

Mitchell notes that these efficiencies are especially timely as “The company continues to see improvement in the marketplace and as sales continue their upward trend.”

Kracko and Mitchell note that this new Gamma approach has yielded five new North American projects awarded in the past few months – with major new jobs located in Boston, Miami, Montreal and Quebec City.