7770 Norfolk BethesdaWork is well underway on 7770 Norfolk, a new 256,622 SF high-rise bringing a mix of apartments and retail to Bethesda, Marlyland’s Woodmont Triangle.

The new 17-story post-tensioned concrete tower includes four levels of below-grade parking, 244 units—15 percent designated affordable—and 6,000 square feet of retail space located across the street from Bethesda’s Veteran’s Park and three blocks from the Bethesda Metro station.

7770 Norfolk’s exterior design, by FXFOWLE Architects of New York, N.Y., emphasizes urbanism, technology and sustainability. Crisp, white metal panels wrap the building’s façade and are juxtaposed against minimalist glass and textured bronze panels, creating a stunning statement on the Woodmont Triangle streetscape.

“This architecture brings a new urban edge to this part of Bethesda,” said Kai Reynolds a partner with JBG. “Woodmont Triangle is an integral and established neighborhood that is ready for an infusion of modern spirit, and we believe 7770 Norfolk will be a catalyst in this process.”

A public pedestrian pathway connecting Fairmont Avenue with the public parking garage on Woodmont Avenue will enliven the street front with a public art series by Frederick, Md., artist William Cochran. The street-level retail is envisioned as restaurant and café space that will keep the area active.

The interior architecture, designed by Cecconi Simone of Toronto, marries modernism with detailed styling. An urban rooftop pool with outdoor living rooms and scenic lookouts from the upper stories add to the modern vibe that 7770 Norfolk is introducing to the Woodmont Triangle area.

In addition to the rooftop pool and outdoor living area, amenities include a JBG-branded Kick Fitness Center and extensive concierge services. Designed as a LEED Silver building by the U.S. Green Building Council, 7770 Norfolk also features an open roof system, bicycle storage, electric vehicle charging stations in four levels of underground parking and smoke-free living.

The $55-million construction contract was awarded to Clark Construction. Additional project partners include Tadjer-Cohen-Edelson, Silver Spring, Md., structural engineer; Summit Engineers, Inc., Arlington, Va., MEP engineers; and VIKA Maryland, LLC, Germantown, Md., civil engineer. Achates Systems, Inc. is providing scheduling oversight for the project.

A joint venture of The JBG Companies, ROSS Development & Investment and the CIM Group, 7770 Norfolk is expected to deliver in mid-2015.