Marshall Hotels & Resorts has been selected by owner 10-12 MLane LLC to manage the under-construction 76,000-square-foot Hotel Indigo Manhattan Financial District. The $32 million facility will be the fifth Hotel Indigo in New York City, joining IHG’s existing locations in Brooklyn and Chelsea and two additional hotels that the company plans to develop in the Lower East Side and Flushing, Queens. Marshall will handle all pre-opening activities, as well as operate the hotel upon opening in 2016.

Hotel Indigo NYFiDi“This will be our third current hotel in Manhattan and eighth new build project in the city,” said Mike Marshall, president and CEO. “While the hotel will not open its doors for another 18 months or so, the hotel’s future success begins now. We will provide input throughout the construction process to help maintain schedules and optimize efficiency, initiate a comprehensive marketing outreach program and bring on experienced staff to ramp the hotel quickly in order to open the property smoothly with a solid book of business.

“Manhattan is a one-of-a-kind market with numerous idiosyncrasies and demand generators,” he noted. “The city has seen a significant amount of new construction in this segment in the past few years which requires creative marketing and operating strategies to succeed. Implementation of our proprietary systems, calling on our in-depth experience in the market and taking advantage of our economies of scale will give this hotel a competitive advantage in all phases of the hotel cycle.”

The Hotel Indigo Manhattan Financial District is located on Maiden Lane between Nassau Street and Broadway, one block from the new One World Trade Center. The 25-story, 190-room property’s design will incorporate the theme of time to honor the area’s legendary history of being a craftsman center for fine jewelry and watchmaking. The hotel will offer 1,450 square feet of meeting space, a fitness center and a rooftop lounge. Guests and locals will enjoy a great neighborhood bar with seasonally and local sourced food.

10-12 MLane acquired the four-story building at 8 Maiden Lane for $5.6 million from Rusdan Operating Corp. which had owned the property for over 30 years. Architect Gene Kaufman created the conceptual design for the hotel.

“Our plan is to operate the hotel so that it becomes an immediate classic in one of the most dynamic neighborhoods in Manhattan,” Marshall said. “We expect the Indigo brand and its amenities to be a significant factor in achieving that plan.”