Mitchell Friedel, a well known expert in planning, marketing and leasing the retail portion of large, mixed-use projects, is joining Newmark Grubb Knight Frank’s (NGKF) distinctive retail division as an executive vice president and will take on two high-profile developments at the outset.

Time Warner Center

Mitchell Fridel hushed skeptics who thought no retailer would pay $400-per-square-foot by leasing it to full occupancy. A decade later, the Time Warner Center ranks as one of the top three for sales per-square-foot worldwide.

“Mitch has shown time and time again, no matter where in the country, that he can help create a dynamic retail showpiece, ushering it from its genesis through to its ribbon-cutting,” said NGKF’s Neal Golden, a vice chairman who is leading several national mixed-use projects. “He knows that retail is the foundation for a mixed-use project’s success.”

Barry Gosin, NGKF CEO, said in a statement, “Across the country, mixed-use projects will continue to be the key to many of our most important new developments. Bringing Mitch in-house allows our clients to have access to one on the best retail advisors in the United States.”

Friedel has been involved with retail real estate from the onset of his career. He made his name at The Related Companies wooing prominent retailers such as Tourneau, Williams-Sonoma and Sephora to the Time Warner Center and cementing its position as the Upper West Side shopping destination. He shushed skeptics who thought no retailer would pay $400-per-square-foot by leasing it to full occupancy. A decade later, the Time Warner Center ranks as one of the top three for sales per-square-foot worldwide.

His involvement with Time Warner Center also landed him in the Crain’s New York Business “Rising Stars: 40 Under 40” feature in 2004 that recognizes young professionals who have made a significant impact on business in New York.

Mr. Friedel has repeated his success across the country and throughout his career. While at Thor High Street Advisors and RKF & Associates, he leased more than one million square feet at mixed-use projects as well as consulting on a multitude of other developments.

“I knew that coming to NGKF with its expansive, global footprint would mean opportunities for me to help shepherd major mixed-use projects across the country, possibly worldwide,” said Friedel. “It’s an exciting challenge and I look forward to working with the firm’s incredible roster of talent to offer a full-service experience to developers.”

Friedel, a graduate of Lehigh University in Bethlehem, Pa., is a member of the International Council of Shopping Centers. He is an active supporter to the Juvenile Diabetes Research Foundation. He also holds a diploma in Real Estate Investment Analysis from New York University and is a licensed salesperson in New York and Florida.

Image courtesy The Related Companies