SL Green Realty today announced that Swarovski North America Ltd., the world-renowned Austrian designer of high quality crystal, has signed an 11+ year lease covering 17,850 square feet at 10 East 53rd Street, the 354,046-square-foot trophy tower currently undergoing a comprehensive $64 million redevelopment.

10 East 53rd StreetSwarovski’s new office premises will be situated on the entire 26th and 27th floors of the 37-story building, offering sweeping Central Park views.

“Market reaction to the building’s redevelopment has been overwhelming and we are thrilled to welcome such an internationally renowned, luxury brand to our building,” said Steven Durels, Executive Vice President, Director of Leasing and Real Property for SL Green who added, “This lease follows the recently announced new lease with Equinox for a new 32,000-square-foot state-of-the-art fitness center.”

The building redevelopment work is nearing completion and includes a spectacular new lobby and public space, new plazas, new windows, re-colored façade, new bathrooms and extensive infrastructure upgrades.

Mark Mandell of Cushman & Wakefield represented Swarovski, while the Jones Lang LaSalle team, comprised of Paul Glickman, Cynthia Wasserberger, Alexander Chudnoff, Frank Doyle, Mitti Liebersohn and Benjamin Bass, acted on behalf of SL Green.

Image courtesy SL Green