media facade

Grand Lisboa Hotel and Casino

Media Facades are Multi-Faceted 21st-Century Communicators

Media facades have become a firm feature of the 21st century metropolis, increasingly bathing gray cities in an imposing play of light and color. What once began with lurid neon advertising hoardings in New York's Times Square has grown beyond its initial purpose as a pure advertising medium to present itself today as a conveyor of artistic and social messages, transforming buildings into giant screens. There are now even architecture practices specializing in "mediatecture".