Zagster, one of the nation’s first bike sharing companies, announced it has partnered with Rock Ventures/Quicken Loans to launch Detroit’s first bike sharing program. Beginning today, Rock Ventures’ 9,200 team members in downtown Detroit can reserve and ride comfortable, city-friendly cruiser bikes, allowing them a healthy, convenient, sustainable and fun way to run errands, grab lunch, get to meetings or just exercise.

“With the success of public bike sharing programs around the world, more and more employers, real estate developers and universities are looking to offer a more customized, convenient and flexible program for tenants and employees,” said Timothy Ericson, co-founder and CEO of Zagster. “Rock Ventures and Quicken Loans have really stepped up to show the world that the Motor City is ready for a new set of wheels.”

One Woodward Avenue

Tenants and employees of One Woodward in downtown Detroit will now have access to a bike sharing program.

Based in Cambridge, Massachusetts, Zagster has successfully launched bike sharing programs in large cities including Chicago, Boston and New York and is now doing so in Detroit’s burgeoning urban core.

Initially, 48 Breezer bikes will be available on-demand to Rock Ventures’ team members, and will be parked outside eight properties in and around Detroit’s central business district: Compuware, M@dison, One Woodward, 1528 Woodward Avenue, Chase Tower, Financial District Garage, 1001 Woodward Garage and Two Detroit Garage. Additional locations may be launched in future months.

After registering on Zagster’s website, riders simply text ‘start’ plus the bike number (e.g. ‘start 46′) to Zagster. A confirmation message with the access code for the lock box is texted back. This action reserves the bike for the remainder of the day or until the bike is returned. Riders text “end” to the same number, which releases the bike for the next rider. Bike reservations last up to 24 hours.

The Breezer Uptown bikes used by Zagster have won numerous awards for their lightweight yet durable frames. They are outfitted with spacious baskets ideal for transporting laptops and computer gear, take-out food or groceries. Riders can park their bikes anywhere they want using the included lock, allowing the ultimate in convenience. When done with their bike, riders simply return the bike back to the Zagster bike rack.

“The launch of Zagster in Detroit is another way we are activating our streets and helping our team members explore Detroit — on two wheels versus four,” said Jay Farner, Quicken Loans’ President and Chief Marketing Officer, adding that the company is sponsoring Zagster memberships for its team members. “Bike sharing fits in with our placemaking initiatives; we hope other downtown companies will follow our lead and consider bringing this perk to their team members.”